{"id":70,"date":"2025-11-13T15:44:54","date_gmt":"2025-11-13T14:44:54","guid":{"rendered":"https:\/\/www.clubcomnievre.fr\/?post_type=tribe_events&#038;p=70"},"modified":"2026-06-03T13:43:48","modified_gmt":"2026-06-03T11:43:48","slug":"la-communication-a-lepreuve-de-lia","status":"publish","type":"tribe_events","link":"https:\/\/www.clubcomnievre.fr\/index.php\/event\/la-communication-a-lepreuve-de-lia\/","title":{"rendered":"\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb"},"content":{"rendered":"<p>Cr\u00e9ation graphique, r\u00e9daction, storytelling, plan de communication, gestion de crise\u2026 tout va plus vite, plus loin, parfois sans vous. Dans ce monde o\u00f9 les machines commencent \u00e0 parler \u00e0 votre place, <strong>quelles sont les nouvelles responsabilit\u00e9s du communicant ?<\/strong> Face \u00e0 la vague de l\u2019IA, faut-il r\u00e9sister, suivre\u2026 ou r\u00e9inventer son r\u00f4le ?<\/p>\n<p><strong>Trois intervenants d\u2019exception pour explorer trois angles compl\u00e9mentaires<\/strong><\/p>\n<p><strong>Fr\u00e9d\u00e9ric Fougerat :<\/strong> Dircom, auteur de plusieurs ouvrages sur les fondamentaux de la communication (<em>Un dircom n\u2019est pas un d\u00e9mocrate<\/em>, <em>Un manager au c\u0153ur de l\u2019entreprise<\/em>), il ouvrira le colloque avec une prise de hauteur salutaire.<\/p>\n<p><strong>Rappel des fondamentaux, responsabilit\u00e9 humaine, sens strat\u00e9gique<\/strong> : ce que l\u2019IA ne remplacera jamais.<\/p>\n<p><strong>Florian Silnicki,<\/strong> Fondateur de <strong>LaFrenchCom<\/strong>, expert en communication d\u2019influence et de crise, auteur de <em>La COM de crise<\/em>.<\/p>\n<p><strong>\u00ab Communication de crise et IA : nouvelle donne, nouveaux risques ? \u00bb<\/strong><\/p>\n<p>Entre deepfakes, rumeurs amplifi\u00e9es, IA g\u00e9n\u00e9rative incontr\u00f4l\u00e9e\u2026 il posera la question de la ma\u00eetrise du discours \u00e0 l\u2019\u00e8re algorithmique.<\/p>\n<p><strong>Christophe Clot<\/strong> Fondateur de <strong>Shiruka<\/strong>, intervenant en entreprise et dans la formation professionnelle sur l\u2019intelligence artificielle appliqu\u00e9e. Il viendra <strong>d\u00e9montrer comment l\u2019IA transforme d\u00e9j\u00e0 les pratiques m\u00e9tiers<\/strong> : outils concrets, cas d\u2019usages, d\u00e9rives, m\u00e9thodes d\u2019int\u00e9gration. C\u2019est l\u2019interface entre l\u2019innovation et la r\u00e9alit\u00e9 du terrain.<\/p>\n<p data-pm-slice=\"1 1 []\"><strong>Un \u00e9v\u00e9nement pour\u2026<\/strong><\/p>\n<p>\u2714\ufe0f Repenser votre posture de communicant<\/p>\n<p>\u2714\ufe0f Comprendre les impacts concrets de l\u2019IA dans la pratique quotidienne<\/p>\n<p>\u2714\ufe0f Anticiper les risques r\u00e9putationnels et \u00e9thiques<\/p>\n<p>\u2714\ufe0f Replacer l\u2019humain au c\u0153ur de l\u2019innovation<\/p>\n<p>\u2714\ufe0f \u00c9changer avec professionnels, collectivit\u00e9s, entrepreneurs, \u00e9tudiants<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation, storytelling, gestion de crise : l\u2019IA bouleverse les m\u00e9tiers de la communication. Trois experts \u2014 Fr\u00e9d\u00e9ric Fougerat, Florian Silnicki et Christophe Clot \u2014 \u00e9clairent les enjeux, les risques et les opportunit\u00e9s pour r\u00e9inventer le r\u00f4le du communicant.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-70","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb - Club Com&#039; Ni\u00e8vre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clubcomnievre.fr\/index.php\/event\/la-communication-a-lepreuve-de-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb - Club Com&#039; Ni\u00e8vre\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ation, storytelling, gestion de crise : l\u2019IA bouleverse les m\u00e9tiers de la communication. Trois experts \u2014 Fr\u00e9d\u00e9ric Fougerat, Florian Silnicki et Christophe Clot \u2014 \u00e9clairent les enjeux, les risques et les opportunit\u00e9s pour r\u00e9inventer le r\u00f4le du communicant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clubcomnievre.fr\/index.php\/event\/la-communication-a-lepreuve-de-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Club Com&#039; Ni\u00e8vre\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T11:43:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/index.php\\\/event\\\/la-communication-a-lepreuve-de-lia\\\/\",\"url\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/index.php\\\/event\\\/la-communication-a-lepreuve-de-lia\\\/\",\"name\":\"\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb - Club Com&#039; Ni\u00e8vre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/#website\"},\"datePublished\":\"2025-11-13T14:44:54+00:00\",\"dateModified\":\"2026-06-03T11:43:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/index.php\\\/event\\\/la-communication-a-lepreuve-de-lia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.clubcomnievre.fr\\\/index.php\\\/event\\\/la-communication-a-lepreuve-de-lia\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/index.php\\\/event\\\/la-communication-a-lepreuve-de-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9v\u00e8nements\",\"item\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/index.php\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/\",\"name\":\"Club Com&#039; Ni\u00e8vre\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/#organization\",\"name\":\"Club Com&#039; Ni\u00e8vre\",\"url\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Logo-couleur-horizontal-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Logo-couleur-horizontal-scaled.png\",\"width\":2560,\"height\":895,\"caption\":\"Club Com&#039; Ni\u00e8vre\"},\"image\":{\"@id\":\"https:\\\/\\\/www.clubcomnievre.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb - Club Com&#039; Ni\u00e8vre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clubcomnievre.fr\/index.php\/event\/la-communication-a-lepreuve-de-lia\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00ab La communication \u00e0 l\u2019\u00e9preuve de l\u2019IA \u00bb - Club Com&#039; Ni\u00e8vre","og_description":"Cr\u00e9ation, storytelling, gestion de crise : l\u2019IA bouleverse les m\u00e9tiers de la communication. 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